Community Strategy with Mighty Networks
Over the past two years, I have been very vocal about using Mighty Networks, an all-in-one community platform, in my business. I have assisted over 70 leaders in building, launching, and growing their courses, cohorts, or memberships on this platform, many of whom have seen significant success and growth.
Each year, the platform has leveled up by offering a place for business owners to create a community they own and charge members to access—all inside one place branded and unique to the community host’s context and content.
Today, I’m excited to introduce two individuals I’ve enjoyed getting to know over the past year as an active Mighty Networks Mighty Host community member. Mighty Hosts is an exclusive online space for hosts who are paying customers with their communities. Inside Mighty Hosts, members share proven frameworks for creating, growing, and selling thriving communities, online courses, and memberships, providing invaluable support and insights.
I first met Jessica Shambora, Director of Product Management at Mighty Networks, in 2020 when I launched the FCH Community. Jessica facilitates the Thursday Weekly Workshop event inside Mighty Hosts. She has been answering questions and supporting hosts by offering them a place on the “stage” to present their challenges and offer solutions and tech support for attendees.
In addition, she offered to connect with Mighty Mastermind members during one of our weekly sessions in 2020 to answer any questions. Jessica is the face of most, if not all, events that inform Mighty Hosts of new product launches and new features and promote extraordinary stories inside the community.
Jane Stecyk, the Senior Vice President of Marketing for Mighty Networks, joins this interview. She’s focused on creating content that converts, elevating creators, and encouraging leaders to launch purposeful communities that help others transform their daily lives. She’s a Canadian-American who attended library school and worked in startup marketing. She loves learning from creators and entrepreneurs to help them grow their businesses and spark conversations.
Jane has been creating posts and polls to bring together Mighty Hosts with support and resources for community builders to understand their needs better. Her content helps hosts with guides on optimizing their community, strategies for boosting their networks on social media, and tools to create powerful and impactful Mighty Networks.
Community Strategy with Mighty Show Notes
5:22: Jessica shares her inspiring journey to working with Mighty Networks. Her path began with a passion for community, helping run Fortune’s Most Powerful Women, and then seizing the opportunity to join MN. Her dedication and drive led her to become the Director of Product Management.
9:04: Jane’s journey with Mighty Networks is a testament to the transformative power of passion . Her curiosity and desire to delve deeper into the creator/entrepreneur space led her to join the MN team. Today, she spearheads the marketing efforts, a role that perfectly aligns with her passion and allows her to make a significant impact.
11:38: Jessica introduces the collaborative squad model, a unique approach that has proven to be highly effective. This model splits the product team to focus on different features, fostering a sense of inclusivity and encouraging everyone to contribute. The result is a dynamic and forward-moving momentum that drives the team and the community forward.
20:34: Jane touches on a commitment to rapid feedback and learning, funneling feedback between different departments and looking outside Mighty Networks to meet people where they are.
22:07: Looking to the future, Jane discusses finally reaching a time when online community is no longer seen as a second-best option. They also touch on trends like Web 3 and consider ways the community can make decisions together, not under a specific leader.
29:26: Jessica touches on the focus of giving hosts tools to run their communities better, yet also ensuring their members get value and keep coming back. I would recommend that you keep it simple, make the community a habit with strategies like a weekly schedule, and start specifically with your purpose.
37:11: Jane underlines the significance of the ideal member, emphasizing how their presence resonates and fosters connections within the community. Recognizing the ideal member’s role makes each feel valued and integral to the community’s success.
43:47: Jessica speaks on being intentional with community experience in Mighty Network versus Facebook. Jane explains that 77% of hosts who charge have made a sale, and members in networks that have charged are more engaged.
During our session, you can decide whether to focus on strategy or implementation as the primary focus. If you have a structure and a plan, we can discuss how to implement that better and improve your process. If you don’t have a structure or a plan, we can work to create a roadmap for the next 30,60 and 90 days.
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