Welcome back to the Community Strategy Podcast! I’m thrilled you are here and excited to jump into this new episode! Since opening Community Builders with Purpose, I’ve been reminded that we can learn much from our peers. 

I’ve been looking for ways to support my clients and encourage them to move faster by focusing on a few or, better yet, one option at a time. I was looking for speakers to join the community when Windy Lawson shared her talk about “Thriving with TMI” (Too Many Ideas). Windy joins the Community Builders with Purpose in a pre-recorded presentation to community members. 

Since 2017, Windy has been on a journey to help female microbusiness owners in the start-up phase or those who’ve recently turned a part-time side hustle into a full-time gig. You are in the right place if you are tired of chasing shiny objects that the gurus told you are the holy grail of success.

“Where do you seem to get your best ideas?” Windy asks at the beginning of this session. She works with women who are creating a business independently. In that space, she said that getting ideas or deciding on an idea “gets a bad rap.”

We say things like we are “chasing squirrels” or “shiny object syndrome,” which is why the idea seems to get the brunt of the criticism—Windy points out that ideas are powerful and are what push us forward. 

Growth comes from challenges and hard life lessons that we learn and adapt. The brain wants problems to be solved to become stronger. This is where ideas come from because the brain is trying to solve problems whether you know it or not. 

Ideas are created in the “best case”. They’re all about creative problem-solving. The idea has no constraints, rules, budget, or laws. The challenge is to take that grand idea and find if it’s a valid solution. 

The inspiration suggests that it is time to figure out the logistics. How do you know the difference between a good idea and an opportunity? It doesn’t have to be something you take action on immediately. You can write down the idea and act on it later. 

Stay tuned for the rest of this conversation in the next episode.

Learn More about Windy.