Online Community Structure: A slow launch strategy
In this Find Calm Here Podcast episode, I’m excited to introduce today’s guest, Ray Green.
Ray is an industry leader with over 20 years in sales, 15 years of leadership experience, and experience managing over $175M in revenue. He’s the Founder of RJG Consulting, which provides sales and marketing audits for B2B businesses and leaders. He’s also the host of Repeatable Revenue, an online community and podcast that helps entrepreneurs create repeatable sales, marketing systems, and processes.
He uses the same frameworks inside his Mighty Network that have built, audited, and fixed over 100 businesses. In addition, he leads Inner Circle Masterminds and an Accelerated Growth Coaching program.
Ray says, “There is an infinite number of ways to “get more sales” in your business. But if you started your business to create more freedom, wealth, and control, you’ll want to create systems that drive growth reliably and predictably. That’s what we teach.”
Online Community Structure:
A slow launch strategy Show Notes
3:14: Ray begins with what he does now, including how he started the first community on Discourse before pivoting after gaining a clear strategy.
7:55: Deb and Ray delve into the advantages of focusing on a specific, niche audience. They highlight how this approach can lead to a deeper connection and stronger resonance, instilling confidence in the audience’s community-building approach.14:04: Ray touches on getting started in Mighty Networks and the strategy of a slow launch by inviting existing clients first and using your community to guide your content creation.
24:39: Ray explains three pricing model strategies: significant investment upfront, nominal investment first and then additional afterward, and a recurring monthly payment.
36:21: It’s just less stressful to know that you’re allowed to be imperfect, which is the benefit of the slow launch.
36:45: Sharing how he faced and overcame a challenge, Ray talks about understanding what you want to do with your community and tech integration options to make your life easier on the front end.
Want to start your podcast?
Buzzsprout gets your show listed on every central podcast platform. You’ll also get a great-looking podcast website, audio players you can embed on other websites, detailed analytics to see how people listen, tools to promote your episodes, and more. Sign up here!
During our session, you can decide whether you want to focus on strategy or implementation as the primary focus. If you have a structure and a plan, we can discuss how to implement that better and improve your process. If you don’t have a structure or a plan, we can work to create a roadmap for the next 30,60 and 90 days.
Bonsai is an all-in-one business organization tool to help you organize proposals, contracts, leads, expenses, keep track of client projects, and more! Run your entire business in one place with the help of this business management tool that combines CRM, invoicing, accounting, and banking. Deliver an outstanding client experience and win more work!
Find Calm Here © 2024 Find Calm Here LLC, All Rights Reserved.
