In this Find Calm Here Podcast episode, I’m excited to introduce today’s guest, Ray Green. Ray is an industry leader with over 20 years in sales, 15 years of leadership experience, and experience managing over $175M in revenue. He’s the Founder of RJG Consulting, which provides sales and marketing audits for B2B businesses and leaders. He’s also the host of Repeatable Revenue, an online community and podcast that helps entrepreneurs create repeatable sales, marketing systems, and processes.
He uses the same frameworks inside his Mighty Network that have built, audited, and fixed over 100 businesses. In addition, he leads Inner Circle Masterminds and an Accelerated Growth Coaching program.
Ray says, “There is an infinite number of ways to “get more sales” in your business. But if you started your business to create more freedom, wealth, and control, you’ll want to create systems that drive growth reliably and predictably. That’s what we teach.”
Show Notes
3:14: Ray begins with what he does now, including how he started the first community on Discourse before pivoting after gaining a clear strategy.
7:55: Deb and Ray delve into the advantages of focusing on a specific, niche audience. They highlight how this approach can lead to a deeper connection and stronger resonance, instilling confidence in the audience’s community-building approach.14:04: Ray touches on getting started in Mighty Networks and the strategy of a slow launch by inviting existing clients first and using your community to guide your content creation.
24:39: Ray explains three pricing model strategies: significant investment upfront, nominal investment first and then additional afterward, and a recurring monthly payment.
36:21: It’s just less stressful to know that you’re allowed to be imperfect, which is the benefit of the slow launch.
36:45: Sharing how he faced and overcame a challenge, Ray talks about understanding what you want to do with your community and tech integration options to make your life easier on the front end.
Chris Fitz is the Founder and Artistic Director of River Crossing Playback Theatre in Lancaster, Pennsylvania. With experience in improvisational arts since 2003, Chris and his ensemble use Playback Theatre to build community by dramatically portraying real-life stories.
He is also a trained mediator and former Executive Director of the Center for Community Peacemaking, specializing in Restorative Justice—community-based practices that address harm and promote healing in schools, communities, and the legal system.
Chris sees Playback Theatre as a tool for personal and social healing, emphasizing the power of storytelling to foster connection, belonging, and understanding. Through performances like ”Healing York,” his troupe has addressed issues like racial harm, showing how storytelling can help heal communities.
Chris believes in the importance of repeated dialogue and rituals to foster belonging, whether in-person or online, and offers advice to community builders on engaging participants without relying too heavily on presentations.
His focus remains on creating safe spaces for people to connect, share their stories, and address community challenges through both art and conversation.
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The Community Strategy Podcast offers interviews with online community leaders who share their community-building journey. Our podcast covers community concepts, community building, community strategy, community structure, community membership, and community management. Visit our Website Find Calm Here to learn more about working with Deb
