Where community strategy
meets intentionality.

Clarity of your unique concept. 

Awareness of your validation sources.  

Learning what structure will work best for you. 

Motion through taking action.     

Clarity – It’s about gaining clarity of the community concept for yourself and empowering your members to understand it. The first step is to focus on a clear community concept and a unique offer. This means you’ve studied the marketplace and have something distinct to offer based on your life’s work, experiences, or challenges you’ve overcome and lessons you’ve learned. This process empowers you to stand out and be unique in your community-building journey.

Awareness – You need to be aware that not only must you confirm your potential members understand your message and community concept, but they can validate your idea and express interest in participating. When you speak with your potential members to learn more about their needs, challenges, and problems, you’ll begin to build a relationship with them. But it would help if you asked them what they want to do and how they’ve solved this problem in the past. If they only want to watch videos and work independently, there are better solutions than a community. Alternatively, if you become aware that your ideal member needs a supportive community to help them transition during a challenging life phase like parenthood, owning a business, or retirement, this would be a perfect problem that could be solved in a community. 

Learning – Knowing what members want to do and how they want to participate is a big part of the community-building process. You will learn from your members what kind of structure works best for them. Members of your 4-week course want to continue meeting over six months. Another type of learning could emerge when you review data from your community and realize that most members need to watch your videos but show up on your live office hour calls. That means that members are more interested in active communication with you and each other over a recorded piece of content that may or may not solve their problem. You will learn how your members want to know, connect, and participate within your community. 

Motion—After all this work, it’s time to take action! You can assemble your community strategy by putting together the data from your awareness, learnings, and clarity. Depending on your structure’s complexity, this may include designing the architecture, implementing a content calendar, managing daily operations, and facilitating virtual sessions. 

Even if you don’t have a team now, make it your goal to get support as soon as you can. Despite promises from platforms that building your community will be easy, sustaining a community requires commitment. Launching a community requires focus and consistency, especially if you are a new business owner and need an established audience. There may be better times to launch a community if you’re still working on establishing your first clients, figuring out how to charge, or building initial offers. If you need help, I’m here!