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A Community Strategist who helps entrepreneurs find calm building
Connecting Community Members

Connecting Members in Online Communities

Connecting your online community members can feel like an overwhelming task as a new community-builder. But it doesn’t have to be that way. 

As a host, you’ll want to find new and creative ways to ignite your community. You can do this with courses, challenges, events, and weekly or monthly connection calls. 

Check out this post on 2022 Community Industry Trends. To get some ideas I’ve put together some great resources. Below are a community resources you can use at any stage. During or after your launch, and as you grow your online community. 

It is great to read a book, take a course, or complete a challenge. 

But by doing something TOGETHER with others on the journey of life we can all connect and relate to each other in some way. Community makes this possible and offers the opportunity to dive deeper, cultivate meaningful connections, and collaborate with others all over the world. 

Video to watch

In this Ted Talk, Connected, but alone? Sherry Turkle studies how our devices and online personas are redefining human connection and communication — and asks us to think deeply about the new kinds of connection we want to have.

In this powerful talk, she says “We expect more from technology and less from each other.” Turkle shares that as a society we are lonely but afraid of intimacy and being vulnerable or sharing our true selves. Turning to technology to help us feel connected in “ways we can control” but we aren’t in control and the social media platforms are in control. 

Insightful Article to read

In this Forbes article, Making Connections And Building Online Communities In A Challenging Year, learn about how to build and cultivate a thriving brand community through the power of events, apps, and platforms that create a deeper connection than the mainstream social media channels you’ve been used to using for connecting to others. 

“At a time when everyone is seeking more human interaction, online communities provide the ability for companies to connect with customers on a deeper, more authentic level — one that can generate greater brand loyalty while providing insight into what customers actually want and need. This enables companies to respond accordingly and to quickly adjust product plans if needed to reflect their audience’s desires.

Conversation starters

Kat Vellos created a cool calendar that gives you a full year of daily conversation starters to spark authentic connections and deeper connections in all parts of your life. Each month offers fresh alternatives to the typical questions you hear all day (e.g. how are you, where you from, how was school or work today, what did you do this weekend, etc). Bring new life to your conversations! You’ll boost your social skills AND your reputation as a sparkling conversationalist. 

Ideal Member Interviews

Community Discovery: Ideal Member Interviews

Get curious about your members, ask them what they want out of the community, and they'll tell you!!

Community Strategy

When a community host, leader, company, or organization knows more about their members a solid community strategy will develop.

Community Launch

A good community launch plan is made when the team or community host knows about their ideal members to create offers that will not just resonate, but convert into leads and sales in the future.

Community Health

Ideal member interviews help identify problems within your community structure or strategy. You'll be able to uncover community member recommendations on improvements and what's not working. Building a deeper relationship with members helps them know you are going the "extra mile" to serve them!

Community Design

Understanding your members will help you make decisions on the features, benefits, and design of the online community you build, and if you already have one - you'll learn how it's working for your members. This can help you improve your onboarding plan, develop a content strategy, and determine how you'll proceed with future launches.

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