In this episode of The Community Strategy Podcast, John Morley shares how he built an online community on LinkedIn by offering awareness, bringing delight to the members, and offering value in authentic conversations.
John is a self-proclaimed Serial Entrepreneur, International Professional Keynote Speaker, Podcast Host, Radio Personality on Drive-Time Radio, and Global Marketing Specialist.
He’s the CEO and Founder of The JMOR Connection, Inc. As a Technology leader, Innovator, Thought Leader, Engineer, & Marketer, his company helps customize the right solution for their business.
His organization’s values are security, trust, integrity, and professionalism. Based in New Jersey, he serves small—to mid-sized organizations in the area and offers remote solutions for organizations shifting to a fully remote team.
Show Notes
1:10: John shares his expansive background expertise. Making quality connections and providing value drew him to LinkedIn.
7:37: John created a content strategy around engagement through questions and advice videos to get approved for streaming on LinkedIn.14:35: John dives into his goals and plans around growing his LinkedIn through meaningful content. Part of the strategy is identifying trending topics and critical partnerships.
20:50: Suzi shares her question for John about why and how to start a community on LinkedIn. John mentions the power of connections and recommendations for your business.
35:04: John discusses his strategy for deeper connections and his creative video ideas to spark engagement in depth. He emphasizes the experience you create, not just the final product or service you provide.
35:47: “I call it AED. We need to acquire them, engage them, and delight them.”
40:31: Kristie asks how to leverage a personal and business page best. John recommends using the individual page to target key leaders and consistency in business content. Deb also shares her workflow strategy.
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