In this episode of The Community Strategy Podcast, Jenny Weigle shares how she’s been creating, executing, and reviewing strategies for online communities for more than ten years. She’s worked with over 100 brands on their community strategy and implementations, including launch, migration, programming, and planning. Jenny has consulted for Airbnb, Google, HP, Quickbooks, Pinterest, REI, Samsung, Sephora, Splunk, Visa, and many more.
When she’s not geeking out on community strategy, Jenny spends time in Los Angeles with her partner, John, and stepdaughter. In her personal life, she is a proud member of several communities: Southern California Gator Club, Spiritual Sisters of Los Angeles (which she founded), Oak Park LA (CrossFit), Sofar Sounds, D23: The Official Disney Fan Club, and others.
2:40: Jenny starts by explaining what interests her in building a community. At the beginning of her career, she focused on the social media community, which had one-to-many interactions, but then switched focus to enterprise brand communities, which had more one-to-one interactions.
9:19: Jenny explains first impressions are vital in retaining and growing your community, recommending an immediate personal welcome message. Set clear expectations for what the experience will be like for founding members.
17:15: When opening her workshops, Jenny shares she likes to lead by having everyone think about the communities they are a part of and what value they get from it, helping individuals envision the community they want to create.
22:49: Jenny touches on features she would enjoy seeing in the industry; for example, the marriage of audio form platforms with enterprise communities and to start seeing more senior positions with appropriate titles. She mentions the platforms she prefers, with the recommendations dependent on each client’s needs.
During our session, you can decide whether you want to focus on strategy or implementation as the primary focus. If you have a structure and a plan, we can discuss how to implement that better and improve your process. If you don’t have a structure or a plan, we can work to create a roadmap for the next 30,60 and 90 days.
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