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The Widest Net: Session 4 with Pamela Slim + Join Agcongay

If you’ve landed here, welcome!

I’m sharing my notes and recordings from the book study held in the summer of 2022 with the Find Calm Here Community.

This book study helps business owners clarify who they serve and what problems they solve.

Each session is led by a host who has selected some key takeaways and talking points for facilitating our group. No presentations are necessary unless you want to create them.

The companion workbook, created by Pamela Slim, is optional for completion so it is up to you if you’d like to work through it. The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

This collaboration between the Find Calm Here Community and Athena Village is a community collaboration.

Both communities offer a free membership through this book study program, and you can invite members using the “Invite” button at the top or left navigation 

The Widest Net: Session 4 with Pamela Slim + Joy Agcongay

Session 4 with Pamela Slim and Joy Agcongay – This session was recorded on Tuesday, August 30th. Our book study session was attended by several FCH and Athena Village members  who ask questions during this session. During this session I didn’t take notes, but have provided my book chapter notes from this section below. 

Step 6: The Seeds you Plant

Key Takeaways 

  • A shift from consuming, conceptualizing, planning, and moving to taking action! 
  • All human relationships are part of the seeding process, no skipping steps!
  • Create a seeding plan with a phased approach including; clarity on the business mission, values, ideal customer, customer journey, and a list of watering holes. 
  • Begin with specific marketing actions, delivered consistently, over a long person of time, to build your brand, your business, and your bank account. 

The Easy Breezy Zone 

When there are no existing relationships between two people reaching out to make a connection that promotes respect and curiosity can look like this: 

  • Sending a love letter, just telling a person what you like about them. 
  • Commenting on a blog or social media post 
  • Sharing a person’s work on your social media channels 
  • Sharing time off the beaten path, walking, coffee, drinks, chatting casually 
  • Sending a useful article, handwritten card, or small gift 
  • Replying to an email newsletter 
 

The Community Builder’s Manifesto 

  • Community is the ecosystem – the set of people, places, structures, organizations, resources, and behaviors – that allow us to feel like we are seen, heard, understood, and valued, and where we find the tools to reach our goals. 
  • You never build community by riding into town on a horse with a bullhorn. You discover community by sitting quietly on a bench in the shade in the town square. 
  • Support first, then build. Before building anything new, go to existing event organizers and ask “What do you need to strengthen what you are doing?” 
  • We connect around a shared purpose but bond over witnessing the truth of our lived experience. 
  • We speak truth and honor boundaries. It is important to listen with an open heart and curiosity. To be flexible in thinking, and open to change. 
  • We don’t all have to be friends, or like the same things but we can be in community and not be friends, and not share everything. 
  • An enduring community is built around a mission, not a person. 
  • Community building is capacity building. Our job as community builders is to help each other be stronger, more capable, competent, and secure. 

 
Notable Quotes 

“A good indicator that you are a relational community builder, not a transactional one, is that after your position power or influence changes, people still want you to participate in conversations with them and build things together.” 

“Humans need time to assess whether a business connection is ethical, competent, and safe. Slow down.” 

“The purpose of your online interactions or alls is not to close a sale… the purpose of outreach in your Seeding Plan is to first show up as a warm and interested partner, with the primary goal of learning more about the world of your ideal customers.” 

“It is your job to serve the mission of your business. If you have chosen a mission that has deep meaning to you, the discomfort is worth it.” 

“Community is the earth, water, air, and sunshine for our sense of belonging and purpose. It is the ecosystem – the set of people, places, structures, organizations, resources, and behaviors – that allow us to feel like we are seen, heard, understood, and valued, and where we find the tools to reach our goals.”

Read more community building articles and interviews

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Screen Shot 2022 07 12 at 1.48.23 PM

The Widest Net: Session 4 with Pamela Slim + Join Agcongay

“Community is the earth, water, air, and sunshine for our sense of belonging and purpose. It is the ecosystem – the set of people, places, structures, organizations, resources, and behaviors – that allow us to feel like we are seen, heard, understood, and valued, and where we find the tools to reach our goals.”

Read More »