Privacy Policy Cookie Policy 59: Find Calm with a slow launch strategy with Ray Green - Find Calm Here 59: Find Calm with a slow launch strategy with Ray Green
Skip to content
The Community Strategy Podcast V

59: Find Calm with a slow launch strategy with Ray Green

In this episode, of the Find Calm Here Podcast, I’m excited to introduce today’s guest, Ray Green.

Ray’s an industry leader with over 20 years in the sales industry, 15 years of leadership, and experience managing over $175M in revenue. He’s the Founder of RJG Consulting, providing sales and marketing audits for B2B businesses and leaders. He’s the host of Repeatable Revenue, an online community, and podcast that helps entrepreneurs create repeatable sales, marketing systems, and processes.

Inside his Mighty Network, he uses the same frameworks that have built, audited, and fixed more than 100 businesses. In addition, he leads Inner Circle Masterminds and an Accelerated Growth Coaching program.

Ray says, “There is an infinite number of ways to “get more sales” in your business. But if you started your business to create more freedom, more wealth, and more control in your life, you’ll want to create systems that drive growth reliably and predictably. That’s what we teach.”

Show Notes

3:14: Ray begins with what he does now, including how his first community he started on Discourse, before pivoting after gaining a clear strategy.

7:55: Deb and Ray discuss the benefits of having a clear, niche audience to target. Being too general makes it hard to resonate with such a large group.

14:04: Ray touches on getting started in Mighty Networks, and the strategy of a slow launch by inviting existing clients first and using your community to guide your content creation.

24:39: Ray explains three different pricing model strategies: significant investment upfront, nominal investment first and then additional afterward, and finally a recurring monthly payment.

36:21: It’s just less stressful to know that you’re allowed to be imperfect, and that’s the benefit of the slow launch to me.

36:45: Sharing how he faced and overcame a challenge, Ray talks about really understanding what you want to do with your community and tech integration options to make your life easier on the front-end.

Want to start your own podcast?
Buzzsprout gets your show listed on every major podcast platform. You’ll get a great-looking podcast website, audio players that you can drop into other websites, detailed analytics to see how people are listening, tools to promote your episodes, and more. Sign up here!

Learn more about Find Calm Here


Deb Schell is the Founder of Find Calm Here LLC — As a community consultant, designer, copywriter, and strategist, she helps entrepreneurs find calm in building, launching, and growing their paid online communities.

Inside the Find Calm Here Community, she brings together community-builders who feel overwhelmed with launching a community, cultivating contribution, and creating an onboarding plan with the tools, resources, and support they need to find calm so that they can confidently create a community.

As the Host of the Find Calm Here Podcast, Deb shares conversations she has with community-builders and offers resources that have helped them find calm in building a paid online community.