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Online Community Strategy and Marketing
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Online Community-Building books
As an avid reader, I work to read as many online community-building books as possible. The online community space is new and developing in real-time. The challenges we are facing today as a collective community industry make it more important than ever to state the importance and value of why communities are the future of social networking.
Over the past few years, I’ve worked to write book reviews once I complete a book. I’ll provide a list of book review links below this list of recommended books. I’ve updated this a few times, and if you find a book missing, please email me at deb@findcalmhere.com so I can add it to the growing list. You can also find titles on Audible if you aren’t a big reader.
Community-Led Business Books
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Creator to Community Builder: Find Calm While Building Your Online Community — Deb Schell.
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Tribes: We Need You to Lead Us — Seth Godin.
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The Business of Belonging: How to Make Community your Competitive Advantage by David Spinks.
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Build Your Community: How to Turn Your Customers, Members, and Audiences into a Powerful Online Community by Richard Millington.
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Retention Point: The Single Biggest Secret to Membership and Subscription Growth by Robert Skrob.
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Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones.
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Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.
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Building Community on the Web by Amy Jo Kim
Increasing Engagement and Participation
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Get Together: How to build a community with your people — Bailey Richardson, Kevin Huynh, Kai Elmer Sotto .
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The Art of Community: Building the New Age of Participation by Jono Bacon.
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Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities by Richard Millington.
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Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line by Makara Rumley.
Community Culture and Belonging
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The Art of Community: Seven Principles for Belonging by Charles Vogl.
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Platonic: How the Science of Attachment Can Help Make – and Keep Friends by Marisa Franco.
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Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown.
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Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities — Sarah Robinson.
Community Leadership
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Decide and Conquer: 44 Decisions that Will Make or Break All Leaders by David Siegel, the CEO of Meetup.
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The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim.
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Dare to Lead: Brave World. Tough Conversations. Whole Hearts by Brené Brown.
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People Powered: How Communities Can Supercharge Your Business, Brand, and Teams by Jono Bacon.
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Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan and Haylee Fischer-Wright.
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Purpose: Design a Community and Change Your Life by Gina Bianchini.
Community Management
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The Accidental Community Manager: A Guide to Building a Successful B2b Community by Adrian Speyer.
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Handbook of Community Management: A Guide to Leading Communities of Practice by Stan Garfield.
Book Reviews by Deb
NEW: The 2024 Online Community Onboarding Playbook
The 2024 Online Community Onboarding Playbook
This comprehensive playbook for online community managers, hosts, and guides offers best practices, checklists, and templates for creating an onboarding plan for your members.
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Email: Deb@FindCalmHere.com.
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