In this episode of the Community Strategy Podcast, Marco Torres shares tips on how he helps thousands of business owners worldwide boost sales and scale their businesses through incentive-based marketing.
The travel incentive program has helped Marco’s hospitality customers increase their business, fill empty hotel rooms, and cultivate an exciting customer experience by identifying the best methods to encourage customers to create video testimonials.
Marco’s community, The Marketing Boost: Value-Add-Incentive-Based-Marketing Facebook Group, is home to more than 28K active business owners raking in sales with his advice and amazingly affordable subscription program.
He has transitioned many of these members into his paid online program to increase additional revenue streams for his business.
The community members share how they are using travel incentives to boost their brands, increase sales, and improve conversion rates to paid programs and products.
Using affiliate marketing, he has created significant excitement inside the community and continues to build and scale this membership.
Action-takers in the community benefit from programs that inspire members to promote, market, and sell online and offer incentives to new customers.
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1:54: Marco starts by explaining his strategy behind getting hundreds of positive reviews through his travel business and how that became marketingboost.com.
11:43: Marco touches on the woes of being based on Facebook. They first targeted affiliate marketers for growth, allowing them to do very little marketing because it’s done for them.
15:52: During COVID, when membership dropped off, Marco extended the incentive activation to get people to continue collecting them. Now, there’s higher usage than they’ve ever seen.
20:52 Content for Marco’s community includes live interviews, case studies, examples, and success stories of business owners who’ve found ways to use incentives to increase business revenue.
23:23: “Adding value versus discounting; instead of discounting the price, if you’ve got other products that you can plug in … you’re creating this value stack loaded up with the value that is not necessarily costing you money.”
27:40 Using incentives, in addition to value stacking offers, a community leader can offer community members to stay longer by giving them a benefit or bonus if they pay upfront or wait for six months or a year; it could be a way to encourage members to stay.
30:19: Regarding incentive cases for non-travel businesses, Marco offers incentives for attending a booked discovery/presentation call. He also mentions a live podcaster that uses incentives for attendees.
35:33: With concerns around moving from Facebook to Mighty Networks, Deb touches on the challenges of using Facebook – such as privacy, distractions, and paying to be seen – and how community platforms address those.
37:44 Deb connects the benefits of using platforms like Mighty Networks and Circle to bring your audience together without social media because only some people are on that platform, so you are missing out on potential clients or customers. The biggest challenge for business community leaders is to be more intentional about using social media and build a marketing strategy based on informing, educating, and inspiring instead of completing, distracting, and dividing others.
42.21 Marco asks Deb how to convert Facebook group members to Mighty Networks or another community platform based on providing support without distractions, simply, and with ease.
43.43 Deb shares the benefits of using Mighty Networks and explains how members receive notifications, cultivate connections, and inspire members to live off social media with intentional, simplistic, and straightforward messaging. Deb’s notes about Circle are here.
This comprehensive playbook for online community managers, hosts, and guides offers best practices, checklists, and templates for creating an onboarding plan for your members.
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