Find Calm Here
How to use Social Media to build
an Online Community for your brand
In this episode of the Community Strategy Podcast, Carolyn Zick shares her community journey and offers marketing tips for new community builders.
She hosts The Bad Axe Biz Club and AMIDST Creatives of the Midwest on the Mighty Networks platform. During the recording of this live interview, Carolyn gives practical steps to grow your online business, scale your community, and inspire others.
Carolyn is a multi-passionate business owner and marketing nerd. She believes you can be intentional and impactful online while respecting your mental health. Check out Mighty Networks to build your online community today!
Do you want to start your podcast? Check out Buzzsprout; they make launching a podcast in minutes easy!
Do you need back-end support for your business? Try Bonsai to organize your clients, manage projects, track time, send invoices, and receive payment for your services on the same day!
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Show Notes
1:03: Carolyn shares how she and Deb met at the Community Leaders Institute Expo after bumping into each other in the convention center after the two-day event. As it turned out, Carolyn and Deb had been in the last session together, learning about podcast production.
6:22: When diving into working with brands, Carolyn mentions looking at the deeper reason behind marketing and being in front of the right people.
6:35: “What is your content doing? What is the point of being online? I’m a big proponent of getting out if you have no goal for what your marketing will do.”
17:13: Lee asks how Carolyn’s company benefits from networking. She gives examples of getting to know the members to foster connection.
25:19: Missy asks Carolyn how she deals with the challenges business owners face fighting algorithms to make content visible to her audience. The biggest takeaway during this discussion was a key that Carolyn highlighted: Pinterest and YouTube are the best platforms for longevity. The content on these platforms can be viewed long after an Instagram story or reel has been shared, viewed, and never again watched. Carolyn recommends focusing on the platforms that give business owners the most significant return on their time investment.
34:29: Ani asks about specifics around keyword optimization software. Carolyn mentions the nature of her work, being comfortable with keywords, and zooming out to explore at what point people interact with her content.
46:50: Carolyn and Deb recommend using a scheduling app and sharing content through the brand page first, then sharing it on a personal page to get maximum views.
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