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A Community Strategist who helps entrepreneurs find calm building
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Welcome to the Find Calm Here Podcast, today’s guest is Paul Bradley. He has over 10 years of experience in the community industry and has led community teams for the last 5 years. Paul is currently the Head of Global Community for Agorapulse a social media management tool to help organizations save time and easily manage posts, reporting, monitoring, and team collaboration. 

A community-leading expert and consultant with a background in the tech industry working for companies such as Higher Logic and ADP, in his current role he is creating a comprehensive education, recognition, and collaboration destination—and management team—for professionals with social media responsibilities. 

Show Notes

2:36: Paul begins by explaining his background in the community, including being a community manager for Intel. He recommends a strategic services team for the accelerated growth of a community management career. 

6:42: If anybody wants to get into something sort of like an accelerated growth of your community management career, work on a strategic services team.

8:44: Paul gives his definition of community managers, that they create a number of offerings to appeal to a variety of users and solve day-to-day problems for people.

23:23: With a background in communications and writing, Paul discusses being able to churn out content, naming it as smoke and mirrors to be able to use humor and create content for people to engage with.

33:25: Paul talks about a challenge for community managers is finding ways to increase appeal to users through content they interact with. He recommends establishing an editorial calendar, having a beta group for a soft launch to have people in there to look around, and do not start as a paid community.

42:28: Deb and Paul discuss two main features of building a community: Appealing to individuals’ inner interests and earning their trust to want to pay for a community.

48:25: The job is to earn trust, and that’s it.

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In partnership with the Community Leaders Institute, Deb Schell, Creator of Find Calm Here LLC and Community Strategist,  is thrilled to announce an exclusive special discount on their upcoming CLI Expo (CLIX) which will take place in Memphis, on April 4-5 2022 at the Renasant Convention Center in Memphis, TN. 

If you register for the event and book a ticket, you will receive $200 OFF of your ticket by entering code Deb200 at checkout! Click HERE to learn more register!

Deb Schell is the Creator of Find Calm Here LLC — As a community strategist, she helps female entrepreneurs and executives find calm in building, launching, and growing their paid online communities. 

Ask them.

Deb can help you with Ideal Member Interviews

Learn about Them

You want to talk to your IDEAL MEMBERS but you don't have the time, or you aren't sure how to find them. Deb can walk you through her process of selecting 10 potential or current members of your online community. During the interviews Deb will uncover their challenges, and goals.

Data-driven Results
to Identify What's in it for Them

Working with Deb as she conducts 10 IDEAL MEMBER INTERVIEWS you'll be able to get daily, weekly, and monthly updates on the project (depending on the timeframe and scope of work.) The signature report

FCH Ideal Member Insights

Understand them

By talking with IDEAL MEMBERS Deb can learn about how they have handled problems in the past and how active they are online. By having what Deb calls "Ideal Member Chats" she gets to spend time with your members to understand why they are or aren't spending time online. When Deb can know their reasons for showing up online, she can help guide the community strategy.

Build the Community With Them

By asking members to participate in the community building (or rebuilding) process, that signifies to them that they are a part of the process. Showing them that they are involved gives them a sense of ownership.

Contact Deb

Laugh with Deb! Send her an email to learn more! 

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