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Discovery is the key to unlocking member retention

At the beginning of my community-building journey, I heard a lot about “Ideal Member Interviews” and spent about 1 day doing a few of them. (Less than 5)

A year later, I am shocked to learn how important discovery is in EVERY stage of community-building.

Over the past few months, I’ve worked with clients who’ve hired me to help with discovery including sitting in on interviews with potential members and thought leaders in the industry.

What I’ve learned is that the key to getting AND KEEPING members is all about discovering what they need and want inside the community and how you’ll give it to them to keep them engaging and paying!

One example I’m sharing with you today is the survey I’ve put together for clients to gain valuable information for their community strategy.

This example is for a client who was interested in learning more about his Facebook group of 900+ people to see if they would be interested in shifting to another platform with the focus on a deeper, more meaningful connection.

I used the client survey and created a template for you to use/copy as you see fit. This one is focused on validating offers and pricing before building a Mighty Network.

Click here to view the survey.

About

Deb Schell is the Founder of Find Calm Here LLC— As a community consultant, designer, copywriter, and strategist, she helps entrepreneurs find calm in building, launching, and growing their paid online communities.

Inside the Find Calm Here Community, she brings together community-builders who feel overwhelmed with launching a community, cultivating contribution, and creating an onboarding plan with the tools, resources, and support they need to find calm so that they can confidently create a community.

As the Host of the Find Calm Here Podcast, Deb shares conversations she has with community-builders and offers resources that have helped them find calm in building a paid online community.