Creator to Community Builder Workbook, Coming Soon!
For the past 3 years I’ve worked with community builders across the world, to help them build, launch, and grow an online community. These amazing clients are creatives who’ve transitioned to online community building reside in the United States, Canada, Mexico, Australia, New Zealand, Europe, Ireland, and Norway. (And probably a lot of other places I can’t think of at the moment).
I’ve worked with leaders, coaches, consultants, speakers, authors, executives, entrepreneurs, podcasters, spiritual leaders, creatives, and business owners. Since helping over 50 entrepreneurs, I’ve learned so much about how to build a community as a pillar of your business, or how to build a new community-led business.
This led me to putting all I’ve learned into a workbook for new community builders and I’ve been working on the Creator to Community Builder Workbook since the summer of 2022. From the Find Calm Here Community, which I launched in 2020, to the insights from interviews with over 100 community leaders on The Community Strategy Podcast, this book will have exclusive interviews that I’ve been conducting over the past few month that will give you the inside track on what makes an online community successful and what you need to know so you can launch your online business with a community focus.
I want to update you that the fundraising campaign has ended. Thanks to your contributions, I’ve been able to secure a book designer, development editor, and proofreader. The next phase will be for me to work with the designer on a book cover and send over the manuscript to the editor. I will be working on getting the Resource Pack with Checklists digital download finished in February or March.
I will share updates with you as they develop over the next few months, and as soon as I have a book cover to share, I’ll send it to you! The book launch and publication date are yet unknown, but it looks like it will be the summer or fall of 2023 until the book is in your hands. I’m working on getting it to you sooner, if possible.
What’s the Creator to Community Builder Workbook?
If you’re feeling defeated as you build an online community, you’re not alone. Most new community builders have big ideas, but they struggle to launch them. Tech options are overwhelming, approaching your audience takes courage, and scaling a business doesn’t come easily. Meanwhile, you may be missing out on income you could earn by launching faster, growing sooner, and creating transformation for your members.
Hi, I’m Deb Schell. I started my community to solve a problem I’d once struggled with myself. (Sound familiar?) For me, that problem was the anxiety and frustration I experienced when I launched my first community . . . to the silence of crickets. It felt like a failure.
Now, I consult with purpose-driven community builders. Together, we find calm in the process of building, launching, and growing their own online communities.
But my clients aren’t just here to turn a quick buck. They have a solution their people need, and they’re committed to making a real difference in their lives. Bringing these leaders together is my mission, which evolved from my 20-year career as a writer, creator, and designer.
Community Discovery: Ideal Member Interviews
Get curious about your members, ask them what they want out of the community, and they’ll tell you!!
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Community Strategy
When a community host, leader, company, or organization knows more about their members a solid community strategy will develop.
Community Launch
A good community launch plan is made when the team or community host knows about their ideal members to create offers that will not just resonate, but convert into leads and sales in the future.
Community Health
Ideal member interviews help identify problems within your community structure or strategy. You’ll be able to uncover community member recommendations on improvements and what’s not working. Building a deeper relationship with members helps them know you are going the “extra mile” to serve them!
Community Design
Understanding your members will help you make decisions on the features, benefits, and design of the online community you build, and if you already have one – you’ll learn how it’s working for your members. This can help you improve your onboarding plan, develop a content strategy, and determine how you’ll proceed with future launches.
Why You Need It
The business owners, leaders, and teams I serve inspire me every day. As purpose-driven change makers, they’re the last people who should be wasting time. Launching their first online community shouldn’t be guesswork, and neither should yours.
If you’re like most of my clients, you’ve been dreaming of your community for a while. Maybe you’ve taken the first steps, then gotten overwhelmed by all the details.
But you know your people, and they keep coming to you. They’re seeking the knowledge and wisdom you’ve gained professionally and personally, often through experiencing some sort of pain yourself.
You’ve been yearning to bring them together. You know deep down what a difference it could make–for them, for you, and for the powerful ideas running in your head.
Transformation doesn’t happen when we’re alone. It happens in the community.
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It’s time to bring your people together, so they can exchange ideas, encourage each other, and learn from you.
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It’s time to build a consistent income stream that can keep your work going, well into the future. And with consistency, comes flexibility in how you spend your time and energy.
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It’s time to stop letting obstacles get in the way. It’s time to get started!
What This Book Is
I designed this guide to help you take action, launch sooner, and create an additional revenue stream for your business. Let it be your trusty companion over the coming days, weeks, and months as you move through the steps, one by one. Let it help you save time, and–hopefully–find some calm, joy, and ease along the way.
It’s worksheets, templates, and resources provide a structure for organizing many ideas with a process that’s as seamless as possible. Though your community will bring your unique solution to the world, you don’t have to reinvent the architecture of what makes an online community successful. Use the book’s tools to build a strategy that invites your members to connect authentically, no matter where in the world they live and work. Let it support you as you distill your creativity into a design that works for them. From live events to asynchronous discussions, the book will prompt you to design a format that meets their needs. After all, it’s the members who participate fully who keep coming back, and ultimately, become your biggest advocates.
What This Book Isn’t
If you’re looking for get-rich-quick advice, this isn’t the book for you. Building a community isn’t easy, and it doesn’t happen overnight. But it can be one of the most rewarding ways to spend your precious time, and you can leverage it as a tool to exit the treadmill of working on someone else’s time frame.
Here’s the Problem: The online community industry is still relatively new. Not only that, but it’s evolving in real-time. New platforms are emerging constantly, and it can be tough to know where to start. Business owners, leaders, and hear the buzzword community, but many don’t know how a community could bring new and repeat business.
So many founders are stuck in the “shiny new thing” that they can’t seem to move forward with developing a strategy for launching an online community.
The struggle for new community builders:
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Bombarded by platform options and tech details
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Feel overwhelmed by planning and promoting a launch
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Have no idea how to onboard and engage new members
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The question of whether the community will provide a return on investment
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Launch so quickly that strategy gets ignored
The Solution for Creators who want to build an online community
This book takes the guesswork out of community building by offering a strategic approach to developing it, from concept to growth. Any online community must start with purpose. After getting clear on yours, you’ll validate your concept by inviting potential ideal members into a conversation. Using surveys and other tools, you will set the foundation of your community’s concept and structure.
Validating before building is key!
It provides valuable feedback that can save you thousands of dollars and months of time wasted on a model that needs tweaking.
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Many clients start by thinking they need tons of content.
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People need to connect, not only consume.
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This guide helps you think through the balance of content and engagement
Not only that, but you don’t have to spend hours and hours, locked in front of your computer, creating “perfect” content. Instead, you can free yourself to consider new, curated ideas that save time and involve your community. Work through the exercises to find what works for you.
You can create curated content from interviews with community stakeholders, focus groups, and virtual surveys. Once it exists, you can save even more time by repurposing it! Use it to promote your community to clients, email subscribers, and social media followers.
And here’s a hint: There’s no such thing as perfect, anyway! According to the leaders in my own community, letting go of perfection is key to success. People don’t collaborate with one another because they want or need perfect experiences. And they don’t join communities because of a shiny new tech gadget.Instead, this guide will help you focus on building a safe space where your people feel seen, valued, and heard.
From Creator to Community builder…
Stop creating content for free on social media channels that demand more and more content. Your audience wants to connect with you and each other; let’s make that possible and bring you the income you deserve. You may have a community concept but struggle on where to launch, how to get started, or what do do. Let me help!
Learn more
Email: Deb@FindCalmHere.com
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