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In this episode, Deb discusses creating an ethical community platform with Melanie Aronson. Melanie Aronson is the founder and CEO of Panion, a community management platform that helps people build more empathy and meaningful connections in online communities. 

Melanie has a bachelor’s in anthropology from Columbia University and an MFA in documentary filmmaking from the School of Visual Arts in NYC. She has spent over ten years as a freelance filmmaker, photographer, and designer and about three years in sales for Apple. She has been running Panion since 2018.

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2:36: Melanie begins with her extensive background in various art forms, culminating with her documentary work in Europe. Being in a foreign country inspired her to create an app connecting people based on shared interests. After the pandemic hit, she pivoted her work to create a community platform, Panion.

11:34: Despite facing challenges that required her to pivot occasionally, Melanie credits her stubbornness and desire to impact her success. She speaks on the difficulty of creating meaningful connections without drowning in noise. She highlights the importance of including a member directory as a feature.

13:25: “We have so many places to meet people online, and we have so many places to share content, but we lose those meaningful interactions. They get drowned out in the noise.”

18:52: Deb and Melanie discuss the importance of stepping back to assess what value you are offering your community members. They also discuss the pros of finding answers online but the limits of what content can provide.

31:00: Melanie speaks on ethical tech. She works to empower rather than addict people with what she has built. Authenticity is key. She talks about the ideal person to benefit from using Panion.

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