Hi, Reader
Many of my clients want to host events inside their online communities or plan to host a conference this year.
The average cost for a small business to host an in-person conference is around $15,000 – $50,000, according to this 2022 article. Even a tiny virtual event could cost you $2,500 or more when considering the expense of software, marketing, setup, promotion, sponsorship, registration pages, assistants or volunteers, and more!
But hosting an event doesn’t have to be a big deal. And it doesn’t have to be this costly. I think you should consider who you’ll invite and why. In Priya Parker’s book, The Art of Gathering: How We Meet And Why It Matters, she describes more intentional and intimate meetings.
“We get lulled into the false belief that knowing the category of the gathering—the board meeting, workshop, birthday party, town hall—will be instructive to designing it. But we often choose the template—and the activities and structure accompanying it—before we’re clear on our purpose,” Parker says.
You’ll need a strategy for a successful event before, during, and after. This isn’t just logistics; I’m talking about how to host a gathering that matters to you and them. (the guests)
“Specificity is a crucial ingredient. The more focused and particular a gathering is, the more narrowly it frames itself and the more passion it arouses,” Parker says.
Next time you approach the idea of an event, consider a few factors, like the time you must dedicate to planning, reaching out to speakers, marketing, and the guest experience. Think about how you want to feel during the event. What would you like the participants to experience?
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I hope to see you at the next community event for Community Builders With Purpose; the Creator to Community Builder Book Club is meeting on January 30th!
Have a great week!
Deb Schell
Community Strategist, Business Development Coach, Writer, Author
Tuesday, January 30 at 11:00 AM EST
Creator to Community Builder Book Club
Join Deb for a monthly book club to discuss her new book, Creator to Community Builder: Find Calm While Building an Online Community. Creator to Community Builder offers time-saving tips for struggling entrepreneurs to establish and scale online communities, enhancing business growth and client connections. Deb Schell is a global entrepreneur,…
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Building Communities with Deb Schell
Building a community is tough. It’s not easy, and anyone who tells you otherwise is lying. But here’s the thing, communities have the power to change lives. This episode of Welcome to Eloma features host Kiley Peters in conversation with Deb Schell, a seasoned community strategist and co-founder of Community Consultants Collective. https://ope…
P.S. Creator to Community Builder received a new review; check it out here!
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Deb Schell’s “Creator to Community Builder” is a book that introduces you to the intricacies of that world. In the course of 12 succinct chapters, she not only lays out a recipe to follow when building your community concept and launching a community, but she does so with humanity and care, sharing her own journey into the world of community building.
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