Tips for Ideal Member Surveys
The questions I get the most from new community leaders are “Where do I find new members?” and “How do I know if they are my ideal members?
I’m excited to share tips to see the power of discovery and how getting feedback from your ideal members can help you make decisions based on validation.
According to Knowledge Sourcing Intelligence, the global online survey market is expected to grow at a compound annual growth rate of more than 16% through 2026.
Recent research shows that the best surveys keep things short and simple, make it easy to complete on a mobile device, include a visual or graphic image, and make the survey fun, among other tips.
If you are looking for tech recommendations, I keep it simple and use Google Forms, but here’s an article that shares other tools.
Recommend Tech tool: Google Workspace
Cost: Free with a Google account
Time to set up and share: 15 minutes or LESS
Before you dive into the questions
Surveys, interviews, and data collection can occur in many different ways and formats over a long period.
If you do not have time for 1:1 interviews with potential members, consider the survey to validate the community structure and strategy you are considering for your online community’s first launch or relaunch.
A focus group could also be a way to collect data, conduct research, and get feedback from your ideal members by bringing them together for a Zoom call and asking a few questions to a group; that way, people will feel like they don’t have to answer every question.
This will also give you many ideas, suggestions, and ways to improve your community (if you already have one). Getting a third party involved might help you get more authentic feedback, so consider hiring someone or asking your team for support in considering this option. (You can also hire me!)
You don’t have to have a formal survey. Consider that each time you speak with a potential or current member, comment on their post, connect with them on social media, or share content with them, you gain data from your ideal members.
I learned that when chatting with members during Zoom calls, I can ask a quick question or two that helps me do the same thing as an interview while just in conversation.
Most people take the interviews literally, but they should be conversational to receive authentic member feedback.
Surveying members with polls and posts that sprinkle in requests for members’ data
There’s no need to be shy about asking members how to serve them better.
And yes, I need help with paid members.
It does take time and intentional pivoting when things aren’t working.
Figure out the kind of content the members will enjoy consuming before you create
Lastly, I want to have fun with you and the members here, and I know your members would love to have fun with you.
Communities like ours offer a space to gather, laugh, and enjoy time with others who “get us,” which is why I love community building.
Survey Questions to consider
Would you want to share your journey in an online community?
Would a private community help you? (not on Facebook)
Do you currently participate in online communities on this topic? If? If so, please tell us the communities you are an active member of. If none, just put N/A.
If you participate in another online community, what do you like about it? What would you change about it? If you’re not involved in one, just put N/A.
What support do you need from a community to help you with your current situation or challenges?
Would you like to participate in online interactive events?
Would you invest in a community to help you with this journey?
I’m not able to invest right now.
$25/month for access to a private community
$47/month for access to a private community, weekly Q&A, and learning tutorials
$99/month for access to a private community, Live Q&A, and live coaching
Other – Write in your thoughts
If you answered – Other than the above question, please provide feedback on what you could invest in a community that helps you address these challenges.
Can you share your contact info?
If you answered yes, please list your name, phone number, and email address so that we may contact you in the future.
Please provide any additional thoughts, feedback, suggestions, or notes for us to consider
What do you think makes a strong community?
How has your participation in or community membership benefited you in the past?
Additional Resources
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