Where community strategy
meets intentionality.

Some members will come in and get what they need and leave; these aren’t your “forever members,” if they leave, they aren’t getting a “forever promise.” This is a helpful lens through which to look at the Mighty Networks. 

What does offering a member this kind of transformation or support mean to keep them inside a community?

The question I have for myself and others is this:

What do you expect from building a community on the Mighty Networks, and why would members want to stay forever?

“If you dive into specific subscription pricing and features without establishing your vision, forever promise, and best customer, you risk launching an offering that doesn’t achieve your goals or those of your customer. Or, success with your initial trial offering might cause you to lose momentum because there’s no guide to the next step. A forever promise focuses on what an organization’s target customer can expect.”

Recently, I worked with a client who was launching her first course.

We co-created the copy for her Mighty Networks landing page and plans.

She had mentioned needing to express that she would help them get there “faster” than it took her.

I challenged her by offering a different perspective.

I asked her what her students ultimately want and if this course teaches them how to achieve desired results.

She said yes. “It took me years to develop the ability to be free of antidepressant medications, be happier, and less stressed — so I’m helping them do this in just six weeks.”

But what I asked was their ultimate desired result: never need to take medication, which is a long-term, forever promise.

My thought is that if I were a member of her community and course participant, I’d rather know that she’s going to tell me how I can get off medication forever, even if that takes a year. Still, the problem (depression) is gone, and as a result, I have a lifetime of joy.

That’s more interesting to me than a “faster solution.”

“Customers don’t want product-centricity or company-centricity. They want an organization that will evolve with their needs, incorporating currently available resources. They want a promise that the company will solve a problem or create an opportunity forever.”