When I first considered working with groups in a coaching program online, I was excited. I wanted to learn about setting up and designing a community.
I discovered that spending too much time on the design elements held me back. It prevented me from really working out the structure of the actual program. This is why I really focus on working on the foundations with clients about the programs and communities they launch.
Understanding the framework of the problems the program solves is a key goal at the start. Knowing who it is built for is equally important. Once you have that down, you can have fun exploring. Decide what features and functions will be helpful. Avoid what will be overwhelming for you and your members.
The architecture of an online community refers to the structure you’ll build. This includes the features, member benefits, user experience, and the structuring of content and resources within the online space.
A well-thought-out community strategy aligns with the vision, mission, and purpose established by the group’s host. Leading an online community requires understanding how you want to communicate with your members. You also need to know how they enjoy connecting with each other.
I worked with a client to help their team restructure their community. We identified a purpose for each area of the community. Recently, I wrote an article about this for clients who are building a community on Mighty Networks. You can read that here.
Common Design Challenges for New Community Builders
Here’s an activity I recommend clients do at this stage. Go visit an online community that you haven’t been to for a while. Log in like it’s the first time.
Pay attention to everything you experience.
What’s the navigation like?
What features do you get?
How easy is it to find resources?
Is there a chat space?
Who posts what?
What are the guidelines?
Can you ask questions?
Is there a member directory?
